Nilson Maciel · B2B marketing direction

Your marketing shouldn’t depend on you.

I lead the strategic marketing direction of small B2B companies: priorities, plan, coordination and follow-up — without you hiring an in-house director.

Start with the Marketing X-Ray — 5 min, free → Explore the Marketing Map
Nilson Maciel

The symptom

If any of these sound like you, the problem isn’t a lack of action.

“I do marketing, but I don’t know if I’m doing the right thing.”
“I have vendors working, but no one looking at the whole picture.”
“I pay every month and can’t say what turned into a client.”
“If I don’t push, nothing moves.”

The marketing exists. There’s just no one leading it.

Marketing needs direction before it needs more execution.

And direction has an order: each layer of marketing only performs as far as the one below allows.

Who leads

Nilson Maciel

Nilson Maciel

For over 20 years I’ve worked in communication, marketing and creative direction. Along the way I noticed a pattern: the strongest projects don’t start with execution. They start by understanding where the company wants to go and which marketing decisions make sense at that moment.

That experience gave rise to the 5-Layer Method — my own structure for guiding decisions and leading marketing.

→ See the full path

The path

From the value that already exists to marketing that actually happens.

Starting point

The value already exists

Your company delivers good service. The challenge is getting that value noticed and turning marketing into an organized part of the business.

First step

Marketing X-Ray

A free 5-minute x-ray. One score per layer and your bottleneck identified.
Diagnosis

Marketing Map

A diagnosis of the 5 layers. Understand, prioritize, plan.
Ongoing

Marketing Direction

Strategic direction leading your marketing. Implement, monitor, adjust.

The ladder

Three steps. One way in.

Step 00 · X-Ray · free

Marketing X-Ray

Ten statements, five minutes. You get a score for each of the five layers and find out which one is holding back all the others.

  • Instant result, no cost
  • Helps you decide whether a conversation makes sense
Take the Marketing X-Ray →
Step 01 · Diagnosis

Marketing Map

Marketing works in order. The Marketing Map assesses the five layers and identifies the bottleneck — the lowest layer, limiting everything that comes after it.

  • Four stages, delivered in 3 weeks
  • 5-page report with a 90-day plan
  • You leave knowing what to change, what to prioritize and what to stop paying for
  • Backed by the Cut Guarantee
See the Marketing Map →
Step 02 · Direction

Marketing Direction

Ongoing strategic marketing direction, for companies that need to turn marketing into an organized part of the business.

  • Direction, coordination, measurement and continuity
  • You don’t have to execute everything: I lead so marketing gets done

On request

Talk about Marketing Direction →
→Don’t skip steps. The Marketing X-Ray takes five minutes and already shows where the problem is — and based on your result I’ll tell you honestly whether the Marketing Map is the right next step, or whether neither is.

Next step

If your company’s marketing only moves when you push it, start with the x-ray.

Five minutes, ten questions, instant result. You’ll know which layer is holding back the others — no cost, no commitment.

Take the Marketing X-Ray — free →Schedule a call