Marketing X-Ray · the 5 layers

Which of the 5 layers of your marketing is holding back the other four?

Marketing works in order, and each layer only performs as far as the one below allows. Investing in the wrong layer means paying every month to speed up a problem that sits further down. Ten questions, five minutes, and you leave with your score in each of the five.

01Positioningwho you are the obvious choice for
02Offerwhat you sell, with scope and proof
03Messagehow it’s said to the decision-maker
04Distributionhow you reach them
05Measurementhow you know it worked

Ten questions, two per layer. At the end you get a score for each one and your bottleneck — the layer limiting all the others.

Here’s an example of what you get

2.9out of 5.0 · overall score
Fragile
01 Positioning1.5
02 Offer2.5
03 Message3.5
04 Distribution3.0
05 Measurement4.0

Example. Here the bottleneck is Positioning — and the four layers above it can’t perform beyond what it allows.

10 questions ≈ 5 minutes Instant result No cost

It’s not a test. Almost everyone scores low in at least one layer — including companies with strong revenue.

Start the x-ray →

For owners of service businesses with up to ~20 people who already invest in marketing and can’t say what’s paying off.

Explore the Marketing Map Schedule a call

What happens next

The x-ray shows where it hurts. The conversation shows why.

At the end you get your score and your bottleneck — and you can stop there, at no cost. If you want to go further, book the 30-minute review. It’s free and comes with a promise: I’ll point out at least one cut you can make this week — something already leaving your account without building anything. If I can’t find one, you’ve lost 30 minutes and gained an x-ray.

I take on 3 diagnoses per month, so review slots are limited.

Who leads

Nilson Maciel

Nilson Maciel — marketing direction for B2B service companies

Over 20 years in communication, marketing and creative direction. Today I take over the marketing direction of small companies so they don’t need to hire an in-house director. The Marketing X-Ray is the short version of the instrument I use in my diagnoses.

I don’t execute. I lead.

→ Discover the Marketing Map, the full diagnosis

Five minutes now, or another quarter in the dark.

Ten questions, a score for each layer, your bottleneck identified. Instant result, no sign-up, no cost.

Start the x-ray →